The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer
- Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
What does branding mean to your company’s marketing strategy? If the answer is, it means everything, than it is safe to say that branding the Recorded Program page of Skydive TV™’s website would be a good choice for your brand.
The Recorded Program pages will have the longest life within the website as each LIVE program will be recorded and then presented to the viewing audience for viewing at a later time on it’s own Page. It will be accecable by the viewers any time via web and mobile devices. Those who were not able to view our LIVE broadcasts will have the opportunity to watch the program as a Recorded Program and in order to do so will have to access the Recorded Program page for each show.
There will be 39 LIVE broadcasts in 13 days. Each live program will be recorded and presented individually. This means 39 individual pages of Recorded Program.
By branding the Recorded Program Page for each recorded program of the coverage of the USPA National Skydiving Championships you will create a very high standard for your company and your brand amongst the entire skydiving world. The Recorded Pages will remain visible up to 6 (six) months for viewing audience to be able to come back and view the program upon demand. The Recorded Program pages will reach a huge audience worldwide and many will come back to see the program again. This is a fantastic long term branding option which will absolutely connect your brand with your potential customers.
By branding the Recorded Program pages your brand will:
- Will Clearly Deliver the message
- Will absolutely establish your support and credibility
- Will Connect with your target prospects emotionally
- Will motivate your buyers
- Will absolutely set in stone your loyalty to your clients and the sport of skydiving.
Skydive TV™’s design team at Sunny Adz will help you create the most visually stunning graphics of your brand (client provides logo and graphics materials, photos and elements) and will incorporate them into the branding of the Recorded Programs page for each individual broadcast.
- 39 Pages to Brand
- 6 months of Individual Recorded Program Page branding
- Your logo displayed on Skydive TV™’s top Sponsor Slider on each page and linked to your website
- Your company will be recognized in all pre-show press releases regarding Skydive TV™ & the Event
- Your company will be recognized in all pre-show e-newsletters sent by Skydive TV™
- Your company logo on step & repeat graphic for photography via our Photo Booth on site and Social Media Gallery
- Use hushtag #skydivetv to promote your product and services via Skydive TV™’s Social Media Feed.
Each LIVE program will be recorded as it is originally broadcasted and will be placed in our Recorded Programs (VOD) selections for viewing at a later time or upon demand as a recorded program. The Recorded Program (VOD) will include all branding, logo displays and commercials and it will be available for viewing up to 6 months on ww.skydive-tv.com, iPhone, iPad, Apple TV, iOS & Android, Podcasts & Skydive TV™’s App.
This sponsorship opportunity option is for the 2014 USPA National Skydiving Championships program only! Sep 10 – 23, 2014. Skydive TV™ will be covering total of 5 (five) USPA National Skydiving Championships through 2016 including the Canopy Piloting Nationals. If your company is interested to sponsor the programs for all 5 events, special rates & discounts will apply. If your company is interested to sponsor other programs and future events please contact us for details and information. Additional rates and cost applies. Multiple program and event sponsorships are available. Special rates and discounts will apply for multiple programs and multiple event sponsorships. Custom Sponsorship & Advertising packages are available upon request!
Skydive TV™ will incorporate your current advertising campaign in our LIVE or Recorded programs and to accommodate your brand and expand your current advertising reach.
Skydive TV™ will create and design a custom on screen options upon request according to your company’s needs for maximum exposure. Please contact Sammy Vassilev at +1-702-499-2274 or email with all of your questions and sponsorship needs.
Come, join us in a world where the sky is not the limit, but only the beginning!
Thank you for your sponsorship consideration with Skydive TV™.